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Murgir Dim

Murgir Dim is a Bangladesh-based small business specializing in stationery and lifestyle products, including notebooks, stickers, bandanas, and artbooks. Established in 2024 in Dhaka, the brand primarily targets Gen Z consumers with a focus on minimalist design and expressive visual elements.

History

Murgir Dim was founded in 2024 by Bankiim Khan and Ahmad Hasan with the intention of building a small-scale business centered on custom-designed stickers and notebooks. The initial production included approximately 4,000 stickers and 200 notebooks (100 A5 and 100 A6, 120 GSM paper).

The business made its first sales through a physical stall at a Harry Potter–themed festival organized at BRAC University. This event served as its initial market entry and validation of demand among university students. The initial notebook inventory sold out within approximately two months of launch.

Products

Murgir Dim offers a range of stationery and related items:

Core Categories

  • Notebooks
  • Stickers
  • Bandanas
  • Artbooks

Notebook Variants

  • Sizes: A5, A6
  • Formats: Ring-bound and non-ring
  • Layouts: Dotted and plain
  • Design: Primarily monochrome and minimal

Sticker Types

  • Vinyl stickers
  • Glossy paper stickers
  • Decal (UV DTF) stickers
  • Custom-designed stickers

Products are positioned as affordable, with an emphasis on durability — stickers designed to last over a year — and aesthetic minimalism in notebooks.

Brand Identity

Murgir Dim is built around a minimalist design philosophy. Its notebooks typically follow a monochrome visual style, while its sticker line incorporates a wider range of artistic and expressive designs.

  • Design approach: Minimalist, clean, and functional
  • Tone: Informal, often sarcastic and humorous
  • Target audience: Gen Z consumers, particularly students and artists interested in minimal aesthetics

Operations

Production is carried out through third-party vendors. Orders are processed through both a website and social media platforms.

Distribution

Nationwide courier delivery across Bangladesh. Free campus pickup options at selected universities, including:

  • BRAC University
  • East West University (EWU)
  • Canadian University of Bangladesh (CUB)
  • United International University (UIU)
  • University of Information Technology and Sciences (UITS)
  • North South University (NSU)
  • Independent University, Bangladesh (IUB)

Business Model

Murgir Dim operates on a direct-to-consumer model.

  • Revenue streams: Product sales (notebooks, stickers, accessories) and custom orders
  • Pricing strategy: Affordable
  • Primary channels: University events and online platforms

Growth and Recognition

The business sold its initial notebook inventory within approximately two months of launch. It has developed a localized customer base within several private universities in Dhaka.

Murgir Dim has participated in and collaborated with various student-led events and organizations, including:

  • Debattle 1.0 — IUB Debating Club
  • Art of Aperture — BRAC University Art and Photography Society
  • Shutter Stories — UIU Photography Club
  • Presentation Champion Season 2 — UIU English Language Forum
  • TEDx NSU — NSU Business Analytics Club
  • The Circle cricket tournament — BRAC University Cricket Club

Sub-brands and Naming

The term "Dimbook" is used as a naming convention for the notebook product line. It functions as a sub-brand identifier rather than a separate entity.

Challenges

The primary constraint on growth is operational capacity, as the founders manage the business alongside academic commitments. No major structural operational or marketing challenges have been formally identified.

Future Plans

The founders aim to expand product offerings and develop additional sub-brands while maintaining alignment with minimalist design principles. Long-term ambitions include scaling the business into a broader multi-industry brand.